| Type | Publishing/Advertising |
|---|---|
| Industry | Print and Interactive Marketing |
| Parent | The Carlyle Group, etc. (2002-2004) R. H. Donnelley/Dex One (2006-present) |
| Website | http://www.dexone.com |
Dex Media, Inc. was a print and interactive marketing company. It was acquired by R.H. Donnelley, which became Dex One Corporation in February 2010. Dex Media was formerly known as QwestDex, U S WEST Dex, U S WEST Direct, Mountain Bell Yellow Pages, Northwestern Bell Yellow Pages, and Pacific Northwest Bell Yellow Pages.
Contents |
In 1988, U S WEST began marketing its telephone services under the one "U S WEST" name. U S WEST, in 1995, divided its companies into two core divisions: U S WEST Communications, and U S WEST Media Group. U S WEST placed its directory operations in the hands of the Media Group, creating U S WEST Dex. U S WEST Dex, Inc. became the new name of U S West's publishing company.
In 2000, Qwest Communications International acquired U S West. As a result, U S West was renamed Qwest, and U S WEST Dex, Inc. was renamed Qwest Dex, Inc. In 2002, Qwest underwent a drastic reorganization, and Qwest searched for a buyer for QwestDex, Inc.
On August 20, 2002, The Carlyle Group, Welsh, Carson, Anderson & Stowe, along with other private investors, led a $7.5 billion buyout of QwestDex. The buyout was the third largest corporate buyout since 1989.
QwestDex's purchase occurred in two stages. In November 2002, directory operations in Colorado, Iowa, Minnesota, Nebraska, New Mexico, North Dakota & South Dakota were acquired for $2.75 billion. These operations were known as Dex Media East LLC. In 2003, directory operations in Arizona, Idaho, Montana, Oregon, Utah, Washington and Wyoming were acquired for $4.30 billion. These operations became known as Dex Media West LLC.
After completion of the formation of Dex Media, Dex signed a 50-year agreement with Qwest to be the official directory provider to Qwest local telephone customers.
In July 2004, Dex Media went public and began trading on the NYSE under the ticker "DEX".
On October 3, 2005, R. H. Donnelley Corporation announced its intent to acquire Dex Media. RHD's acquisition of Dex was completed on January 31, 2006. Following RHD's bankruptcy, it renamed itself Dex One Corporation retaining its headquarters in Cary, North Carolina.
|
|||||||||||
|
|||||||||||